Privacy Policy
Last Updated: January 2026
Welcome to astormortgages.co.uk (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy outlines how we collect, use, and protect your information when you visit our Site.
Information We Collect
We collect various types of information to provide and improve our services:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Information stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, click patterns, referral sources, and interaction history.
- Location Data: Approximate location based on IP address to ensure compliance with UK gambling regulations.
How We Use Information
We use the collected information for the following purposes:
- Analytics and performance monitoring to understand how visitors use the Site.
- Affiliate tracking to measure the effectiveness of casino and betting site referrals.
- Site improvement and optimization of user experience.
- Compliance with UK and international gambling regulations.
- Fraud prevention and security enhancement.
- Marketing communications (only with your consent).
Cookie Policy
Our Site uses cookies to enhance your experience. We use the following types:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behavior and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and betting sites.
- Marketing Cookies: Used for retargeting and personalized advertising.
You can control cookie settings through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling essential cookies may affect Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to external casino operators, betting platforms, and affiliate websites. We are not responsible for their privacy practices or content. Each third-party site maintains its own privacy policy, which we encourage you to review before providing any personal information. Your use of third-party sites is governed by their terms and privacy policies, not ours.
Your Rights
Under UK and EU data protection laws (GDPR), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Data Portability: Receive your data in a portable format.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
For US residents, certain rights may be available under applicable state privacy laws.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:
- Personal information provided through forms is retained for 2 years unless you request deletion.
- Analytics and cookies data is retained for up to 26 months.
- Affiliate tracking data is retained for 13 months.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or wish to exercise your rights regarding your personal data, please contact us:
Email: privacy@astormortgages.co.uk
Website: astormortgages.co.uk
We aim to respond to all data subject requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy is subject to change at any time. We will notify you of significant changes via email or a prominent notice on our Site. Continued use of the Site following changes constitutes your acceptance of the updated Privacy Policy.